THE ULTIMATE SOUND CHALLENGE
First album entirely recorded by NOKIA 930.
Over time the cameras in our phones have improved immensely, so now we record anything and everything around us.
The video looks great. But the sound – it’s horrible.
The new Lumia 930 has got 4 special microphones built in to capture sound with incredible precision unlike any typical smartphones.
To introduce the Lumia 930 in Poland and to proove how great the sound is, we put it to the ultimate challenge, inviting locally renowned singer Gooral to record his new album entirely by using new Lumias.
That’s how we did the first ever album entirely recorded by a smartphone.
Client: Microsoft // Nokia Lumia
Agency: Young & Rubicam Warsaw
Creative Director: Radek Kotapka
Art Director: Agata Kubien
Copywriter: Quentin Carenzo